Blogging might not be the first thing on the minds of many new Shopify brands. To start making sales, you need to improve your product pages.
Consumers, however, don't appear out of nowhere.
People conduct research to locate businesses and items by searching Google for solutions to their problems.
Although product pages are important, these early informative search queries don't see them on the search engine result page (SERP).
You must have material for it.
And blogs are where you'll most frequently find information about subject matter that is product-related but not yet overtly commercial in nature.
Fortunately, Shopify makes it simple to integrate a blog into your online store, enabling you to begin generating the essential organic traffic.
Benefits of blogging for Shopify brands
Just like the internet itself, ecommerce brands are based on the information economy. A reliable source of information does not have to be a media organization.
Anyone can take out their phone at any time and look up whatever has just crossed their thoughts.
They quickly transition from asking a question to receiving hundreds of thousands of answers. If it falls within your expertise, you may respond and introduce your company and merchandise to them in the process.
A well-done blog has enormous advantages. Marketing with great content works incredibly well. Let's examine a handful of advantages that are achievable.
Utilizing excellent SEO to attract organic traffic
New customers are something that e-commerce businesses are always looking for.
While paid advertisements are an excellent method to attract new viewers, you are charged for each click. Organic traffic has the advantage of having free clicks.
It is necessary for you to optimize your blog for search engines. And your intended audience must be served.
Imagine you are a coffee company.
You want to reach out to individuals who are doing research on the best coffee varieties to purchase and brewing techniques. To cover the different methods of making excellent coffee and which kinds to use, you make how-to videos and blogs.
Converting subscribers into customers
It's possible that your article's quality persuaded the passerby to sign up for your newsletter in order to access additional helpful content.
You can keep providing them with your fantastic blog posts while also getting them exciting new product announcements and special offers delivered right to their inbox.
You can merchandise your products within blog posts when it makes sense to do so.
As an example, the coffee company could publish a piece on the ideal varieties and roasts for each brewing technique, including links to their products for simple online shopping.
Maintaining the interest of existing clients in your business
Absolutely! Engaging and relevant email newsletters are a great way to keep existing customers informed, and providing them with valuable content can help maintain their loyalty.
Remember, delivering high-quality content and maintaining a strong relationship with your existing customers can be an effective strategy for customer retention and advocacy.